WTF Is Up With All These Acronyms?
During my recent search for a new career, I've noticed a trend towards AOA. That's short for an "abundance of acronyms" dominating job descriptions. Now I'm already lacking confidence entering the fray, what with me being in my 40s and having an irrational fear of Pinterest, what I don't need is to not even be able to understand what it is a potential employer would like me to know. English is my first language. In fact, it's my only language (unless you count the Pig Latin I'm perfecting in the afternoons with my children) so that's another problem. But as I peruse these openings, I'm finding them harder to understand than Puff Daddy. I feel like they're written in code only Mensa members and "Jeopardy" champions are privy to. I'll be honest, I've had to Google CRM (Customer Relationship Management), MRM (Marketing Resource Management), MCCM (Multi-Channel Campaign Management) and AWBOOSIDU (A Whole Bunch of Other Sh